OptimalWorkshop has a product in beta called Chalkmark which is used to track where people click on a design prototype.
In Chalkmark, you upload images of interfaces and write a prompt for users to click on the interface to accomplish some task. Chalkmark records the clicks and shows you them in a report that looks similar to what you see with eyetracking heatmaps.
Too often presentations get caught up in the gee-whiz of the technology. Doesn't it seem like PowerPoint and its ilk set us up to create BORING presentations? Just because we can use a decaying slide… Continue