DC169 Interview: Michael Levine on the USA Patent Process

Patent Agent Michael Levine joins Timothy Keirnan to discuss the process by which inventors obtain patent protection for their ideas in the United States. What is a patent? How do inventors research to learn whether their idea is truly novel? What are the steps and costs associated with researching and filing for a patent? What about patenting a novel idea in other nations? In this 68 minute episode, we'll learn answers to those questions and hear some anecdotes about fascinating patents Michael has seen in his career as a patent agent.

Michael's website is
https://www.enterprisepatent.com/

DC168 Interview: Viktor Rydal on the Nomono Sound Capsule

This is our last episode for a while, but is well worth the wait! We have an interview with Viktor Rydal, industrial designer from Nomono, who talks with Tim about the Nomono Sound Capsule.

Visit the Nomono website about the SoundCapsule to see and hear their demonstrations. This truly innovative solution records conversations with its custom lapel mics into its Sound Capsule hub, and their cloud application removes bad room acoustics to create astoundingly good audio from rooms that did NOT sound good to begin with. It's an interviewer's dream come true. Whether used by user researchers, journalists, or conference organizers, the Nomono Sound Capsule achieves good clean audio recordings in everyday noisy environments. The Sound Capsule allows the interviewer to focus on the interview, not worry about the audio engineering and room acoustics.

For over an hour, Viktor and Tim talk about the story of the Sound Capsule's design and development.
Tim is enjoying his new job teaching at Michigan Technological University but needs to focus on the relocation and new job in its first year--so no more episodes for a while. Expect us...when you hear us. Thanks for listening since 2005 and we promise some more episodes in the future. Check www.designcritique.net for the occasional blog post in the mean time.

DC167 Interview: Dushyant Kanungo on Enterprise UX

Dushyant Kunungo joins Timothy Keirnan for a discussion about enterprise UX. 
* Duhsyant's professional background
* The importance of user experience to employees working in an enterprise--both to their morale and their productivity.
* Dushyant and Tim share eyebrow-raising anecdotes from enterprise user experience projects they have been on. Employees need effective, efficient, and enjoyable products/tools as much as external customers do.
* Dushyant talks about his book, UX Decoded: Think and Implement User-Centered Research Methodologies, and Expert-Led UX Best Practices.

You can reach Dushyant at his LinkedIn page. His book's publisher is at this link:
https://bpbonline.com/products/ux-decoded?variant=41816075043016

Tim recommends everyone listen to this episode of Dushyant's excellent podcast, UX Banter, with Neal Ford discussing authenticity in branding:

https://www.uxbanter.com/e/importance-of-authenticity-in-branding-neal-foard-s1-episode-7/

DC166 Interview: Publisher Barry McBride on Content Strategy at The Orange and Brown Report

Barry McBride joins Timothy Keirnan to discuss the history and content strategy of The Orange and Brown Report, an independent news and analysis business catering to Cleveland Browns football fans. The Orange and Brown Report offers both free and paid subscription tiers of news and interaction with its beat writers and analysts.
Across 80 minutes, Barry talks about:
* The origin of his Cleveland Browns fan advocacy and community-building in 1995, when Browns ownership and the NFL betrayed Browns fans by moving the team to Baltimore and the legacy media refused to cover all aspects of the story.
* HIs first website, Greedwatch.com
* His second website, BrownsTNG (The Next Generation)
* How legendary Browns former QB Bernie Kosar and his family helped Barry create Bernie's Insiders, a startup that professionalized Barry's concept with credentialed news reporters.
* The transition to The Orange and Brown Report and further maturation of the concept.
* Plans for the future of the OBR.

You can find the Orange and Brown Report at
www.theobr.com

Tim's book recommendations:
Managing by Values by Blanchard (https://bkconnection.com/books/title/managing-by-values)

Learning to Scramble by Kosar (https://clevelandlandmarkspress.com/book_details.php?bid=27#&panel1-1)

Almost Too Good: The Undefeated 1948 Cleveland Browns
(https://mcfarlandbooks.com/product/just-too-good/)

DC165 Interview: Matt Ranta on Improving UX for E-Commerce

Matt Ranta, head of practice at Nimble Gravity, joins Tim for a discussion on how companies can and should improve their digital interactions with customers, whether they are B2B or B2C. Whether it's in email messages or web pages, details matter.

03:47 The importance of proofreading marketing email messages.
08:03 Use new image formats like webp and AVIF to increase speed of a website and its SEO.
17:06 Test a website with browsers besides Chrome, which not everyone will use.
22:00 Competitive intelligence tools and keywords
25:30 The useful website evaluation optimization tool https://pagespeed.web.dev/
28:20 In 2023 people are still not labeling images with alt tags
30:20 Allowing content to be buried deep because of not using pagination properly on web pages
35:34 Disavowing bad back links from undesirable sites you may not want to be associated with, and/or a website that is a link farm
40:22 Do not hide the search bar on the home page or other pages. 

Make sure to read Matt's excellent article 10 Opportunities for Improving Your Digital Performance.