UPA Europe 2008

The first European regional conference of the Usability Professionals’ Association (UPA) will take place in Turin, Italy, the 2008 World Design Capital. 400 participants are expected to attend.

The theme of the conference is "usability and design: cultivating diversity". Usability and design are professional approaches that are often seen separately. In order to transcend this separation, understanding and cultivating diversity is crucial, especially in Europe - a continent characterised by great diversity.